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CHB Marketing Manager

Kansas City, Missouri | Full-Time Position

This Role Was Built for Someone Like You. Certified Hereford Beef (CHB) is seeking a Marketing Manager to help grow the Certified Hereford Beef brand across retail, foodservice, distribution and emerging market channels.

This position bridges marketing and commercial growth, partnering with CHB leadership, the sales team, American Hereford Association (AHA) resources and customers to develop marketing strategies that create demand, support customer growth and strengthen the CHB brand.

The ideal candidate has 3–5 years of experience in commercial, brand or trade marketing within the meat, food, agriculture or consumer packaged goods (CPG) industries.

Key Responsibilities

Develop and execute commercial marketing programs that support CHB's growth across retail, foodservice and distribution channels.
Partner with the CHB sales team to support new customer acquisition and growth of existing accounts.
Create customer-specific marketing initiatives, product launches, promotions and sales support materials.
Lead the development of marketing content by providing strategic direction, messaging and creative oversight for photography, video, digital assets and promotional materials.
Coordinate marketing resources through AHA and external partners to ensure consistent brand execution.
Develop presentations, case studies and sales tools that communicate the value of Certified Hereford Beef.
Support customer events, merchandising programs, trade shows and promotional activities.
Measure marketing effectiveness and recommend improvements based on business results.

Qualifications

Bachelor's degree in Marketing, Business, Communications, Agriculture, Animal Science or a related field preferred.
3–5 years of experience in commercial marketing, trade marketing, brand marketing or a related role.
Meat industry experience strongly preferred; food, agriculture or CPG experience will also be considered.
Understanding of retail, foodservice and distributor marketing.
Strong project management, communication and organizational skills.
Experience collaborating with sales teams, customers and external creative partners.
Working knowledge of Adobe Creative Cloud (InDesign, Illustrator and Photoshop) with the ability to review creative layouts and collaborate on photography, video and digital content. Graphic design expertise is not required.
Willingness to travel for customer meetings, industry events and trade shows.

Location

This position is based in Kansas City, Missouri, and works closely with the Certified Hereford Beef team and American Hereford Association resources.

Compensation & Benefits

Certified Hereford Beef offers a competitive salary commensurate with experience, along with a comprehensive benefits package provided through the American Hereford Association, including health, retirement and paid time off.

CHB Marketing Manager

Job Location: Kansas City, Missouri, United States (On-site)

Full-Time Position

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About Certified Hereford Beef®

Certified Hereford Beef is a premium branded beef program dedicated to increasing demand for Hereford and Hereford-influenced cattle by connecting the Hereford producer story with retailers, foodservice operators, distributors and consumers.

This position offers the opportunity to play a key role in expanding one of the nation's leading branded beef programs while helping drive commercial growth across multiple market channels.

Applicant Privacy Notice

Information submitted through your application — including your name, contact details, work history, and any other personal information — will be used solely to evaluate your candidacy for this position. Your information will not be sold or shared with third parties for any purpose outside of this hiring process. Application materials are retained in accordance with applicable employment laws and our internal records retention policies.

By submitting your application, you acknowledge and consent to the collection and use of your information for employment evaluation purposes as described above.

Equal Opportunity Employer

Certified Hereford Beef® and the American Hereford Association are equal opportunity employers committed to an inclusive environment for all applicants and employees regardless of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.